SEO Updates Archives - The HOTH Co

  • The Winners and Losers of Google’s AdWords Shake-up

    In December 2015, Google started testing 4 ads at the top of search results. The news lead to a lot of speculation in the SEO and PPC community, but for several months only 1% of SERPs were populated with top ads. On February 18, 2016, the percentage of top ad blocks displaying 4 ads increased […]

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  • Google Snack Pack Update: Money, Hypocrisy, & Theft

    Google local 3 pack update

    Good afternoon my fellow HOTHkateers, today we have another treat for you to keep you updated on the wonderful carnival that is Google, specifically what’s happening with Google’s local search results. We’ll breaking down the latest changes as well as some thoughts into where Google is going in the future – And what you should […]

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  • Prepare for Mobilegeddon: Google’s Big Mobile Update April 21

    Google Mobile Algorithm Change

    Google next big update is going to target non-mobile friendly sites and is expected to roll out April 21, 2015, and roll out for a few days to a week. This is a big one, and could affect a large portion of your traffic. That’s why here at the HOTH, we’re going to break down […]

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  • 2016 SEO Strategy Template

    2016 is here and I want to make sure you have THE BEST info available on what is currently working in the world of SEO. I’m compacting down all our experience watching thousands of orders, sites, and case studies into this post. The strategy laid out in here has generated millions of dollars online. [sociallocker […]

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  • Penguin 3.0

    Penguin 3.0

    Penguin 3 was supposed to blow up SEO, and today I’m going to give you the low down on exactly what happened, what was affected, and how you can stay safe going forward. I waited a few days before releasing this because I wanted to see what actually was happening before I jumped on the […]

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  • How To Penguin Proof Your Site

    How to Penguin Proof Your Website

    Greg from the HOTH here, and I have some important discoveries to share with you today, so let’s get right into it. We’ve been monitoring a bunch of orders lately and we’re seeing a glaring mistake in people’s backlink profiles that’s holding them back, and I want to tell you exactly what it is and […]

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